How does a high end camera for almost half price sound?

Office Depot listed the Canon Rebel XT (with the kit!!!) on their site for $399. 

This is a high end digital camera that can be found online in the price tag range of $700-750.  So how did this price mistake hurt Sears?  Sears has a 110% price match guarantee policy.  From the Sears.com website:

“If you find a lower price on an identical branded item with the same features currently available for sale at another local retail store Sears will match that price Plus, give you 10% of the difference. Just tell your sales associate at the time of, or within 30 days after, your purchase.”

So for those smart shoppers they brought in a print out of the Office Depot website camera price to a Sears store.  The Office Depot site has the regular price as $699.  But by finding the item a certain way you can get the price at $399.  Here’s how to do it:

Go to OfficeDepot.com.  Click on “view cart”.  Next, select the “in-store pickup” option.  After that search for item #283936 and Kazam!  The Canon Rebel XT kit is now $399.

Sears has to match the $399 plus give you 10% off for a grand total of $359.10!  Not a bad deal at all considering high end camera RARELY sell at a discount and this is a $250-$350 discount.  I myself was walking and chewing gum at the same time which had me more then occupied so I missed out on this deal (and ironically I was looking for a high end camera at a good price) but for those who grabbed this deal you got a steal.